The Content of Traditional Media Messages Is Usually Quite Formulaic

The content of traditional media messages is usually quite formulaic, meaning the content producers stay primarily with proven formulas in determining what will make a successful show, because ______________.

A) the best way to succeed in the media business is to have average talent
B) advertisers are wary of imaginative content
C) their message must appeal to a mass audience
D) time constraints limit what can actually be done
E) nothing succeeds like success