The fusion of entertainment and content, for example the movie The Polar Bears being created by Coke as a way to capitalize on the popularity of its well-known holiday television commercials, is called ____________.
A) branded content
B) product content
C) ambient advertising
D) brand entertainment
E) cross branding

Question

Quizplus · Accepted Answer

The fusion of entertainment and content created by a brand is called brand entertainment, also known as branded entertainment. This involves the creation of content such as movies, music, or even events that are designed to promote a brand or product in an entertaining way. The Polar Bears is an example of brand entertainment created by Coke. Therefore, the best choice is D) brand entertainment.

The Fusion of Entertainment and Content, for Example the Movie