You like Pepsi and Coke equally; in fact, you could never tell the difference. But today, because the Coca-Cola Company sponsored your town's Special Olympics, you'll choose Coke rather than Pepsi, clearly a product of Coke's ____________ efforts.

Question

Quizplus · Accepted Answer

The situation described in the prompt indicates that the Coca-Cola Company sponsored a community event, the Special Olympics. This type of sponsorship is an example of Corporate Social Responsibility, where companies take into consideration their impact on society and the environment as they conduct their business. The prompt suggests that the company's CSR efforts successfully influenced the consumer's purchasing decision.

You Like Pepsi and Coke Equally; in Fact, You Could