Communication research employs___________ (inquiry relying on the collection and analysis of numerical data) and___________ (inquiry relying on the collection and analysis of symbolic data such as language and other cultural products).

Question

Quizplus · Accepted Answer

The question is asking for two types of inquiry used in communication research. Quantitative research is inquiry that relies on the collection and analysis of numerical data, while qualitative research is inquiry that relies on the collection and analysis of symbolic data such as language and other cultural products. Therefore, the best answer is B, which correctly matches the two types of research with their respective definitions.

Communication Research Employs___________ (Inquiry Relying on the Collection and Analysis