A PhD student has just finished conducting 20 interviews which she intends to analyse using content analysis. The next step is to:
A) transcribe the interviews.
B) analyse the audio recordings.
C) write the report.
D) jot down notes on the interviews.

Question

Quizplus · Accepted Answer

Before beginning content analysis, the interviews need to be transcribed in order to have a written record of the interviews. Only then can they be analysed using content analysis. Analysing the audio recordings or jotting down notes would not be enough to effectively analyse the data. Writing the report comes after the data has been analysed.

A PhD Student Has Just Finished Conducting 20 Interviews Which