A marketing researcher has been tasked with identifying what brand of runners the store should carry more of. They collect data from 221 customers on shoe purchases and get the following frequency data:
Nike (104)
Addidas (13)
New Balance (41)
Asics (59)
Other (4)
What brand represents the mode of the data?
A) Nike
B) Addidas
C) Other
D) Asics

Question

Quizplus · Accepted Answer

The mode is the most frequent value in a dataset, which in this case is Nike with a frequency of 104. Therefore, the store should carry more Nike runners.

A Marketing Researcher Has Been Tasked with Identifying What Brand