Which of the following theories suggest that a company like IKEA should set up its own overseas stores rather than licensing its brand and business model to others?
A) Internalization theory
B) Internationalization theory
C) International product life cycle theory
D) The linkage-leverage-learning framework

Question

Quizplus · Accepted Answer

Internalization theory suggests that companies should set up their own overseas stores rather than licensing their brand and business model to others in order to have greater control over their operations and minimize the risk of intellectual property loss.

Which of the Following Theories Suggest That a Company Like