Which situation best describes how cultural differences affect the marketing mix?
A) Adidas introducing a shoe decorated in a Western design with ancient Chinese cloud patterns representing "luck"
B) Nike creating durable clothing from biodegradable materials
C) Samsung creating a leaf-patterned phone case for environmentally conscious consumers
D) KFC dumping unpopular recipes into an underdeveloped target market

Question

Quizplus · Accepted Answer

This situation showcases how cultural differences can influence product design and marketing tactics. Adidas is adapting to Chinese culture by incorporating a traditional symbol of luck in their Western-style shoe, which is likely to appeal to local consumers. This shows an understanding and respect for cultural differences and can lead to greater success in the market. The other options do not necessarily demonstrate cultural adaptation or sensitivity.

Which Situation Best Describes How Cultural Differences Affect the Marketing