What is an advantage of adopting a standardized advertising strategy?
A) Keeps a uniform and consistent brand image in different markets
B) Does not affect costs
C) Causes confusion across channels
D) None of the above

Question

Quizplus · Accepted Answer

Adopting a standardized advertising strategy helps in maintaining a consistent brand image across different markets. This can increase brand recognition and loyalty among consumers, leading to higher sales and revenue. Standardization also helps in ensuring that the brand message is clear and aligns with the company's overall goals and values.

What Is an Advantage of Adopting a Standardized Advertising Strategy