According to Cancian's "Feminization of love,"

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According to Cancian's "Feminization of love," women appear to love more because love is measured with a feminine-biased ruler. This means that the ways in which love is typically measured and expressed are more aligned with stereotypically feminine behaviors and emotions, which may lead to the perception that women love more than men do. However, Cancian argues that this perception is not necessarily accurate or fair, as both men and women are capable of experiencing and expressing deep love and emotional connection.

According to Cancian's "Feminization of Love