Extending both Gramsci's and Marx's theories is the Birmingham School, or the Centre for Contemporary Cultural Studies, where media is understood from the perspective of
A) subordinate group resistance to dominant group ideologies
B) subordinate group acceptance of dominant group ideologies
C) dominant group resistance
D) none of the above

Question

Quizplus · Accepted Answer

The Birmingham School builds on Gramsci's theory of hegemony by arguing that media serves not just to promote dominant ideologies, but also as a site of negotiation and resistance by subordinate groups. The Birmingham School emphasizes the active role of audiences in interpreting and making meaning from media messages, and the potential for subversion and resistance to dominant ideologies through media consumption and production. Therefore, the best choice is A.

Extending Both Gramsci's and Marx's Theories Is the Birmingham School