The highest price that a customer is willing and able to pay for a product is the customer's
A)trigger price.
B)market equilibrium price.
C)reservation price.
D)perfect price.

Question

Quizplus · Accepted Answer

The highest price that a customer is willing and able to pay for a product is referred to as the reservation price. This is the maximum price a customer is willing to pay for a product, and it is often influenced by factors like the customer's personal income, the perceived value of the product, and the cost of competing products.

The Highest Price That a Customer Is Willing and Able