Marcella owns a sandwich shop. She targets one group of potential customers by giving them a discount coupon and the other group no coupons. Which of the following would be a characteristic of the group that receives the discount coupon? They _____ than other potential customers.

Question

Quizplus · Accepted Answer

Giving a discount coupon is a strategy to attract price-sensitive customers. These customers are more likely to use the coupon and make a purchase in the sandwich shop. Therefore, the group that receives the discount coupon must be more price-sensitive than other potential customers.

Marcella Owns a Sandwich Shop