Which of the following is NOT an example of the hurdle method of price discrimination?
A)Making slightly different product versions available at different times at different prices.
B)Fluctuating the product's price over time.
C)Providing group discounts to price-sensitive consumers based on an identifiable characteristic.
D)Distributing discount coupons that can be turned in to get a lower price.

Question

Quizplus · Accepted Answer

Providing group discounts to price-sensitive consumers based on an identifiable characteristic is an example of personalized pricing or group pricing, not the hurdle method of price discrimination. The hurdle method involves setting up obstacles or "hurdles" that different customers must overcome in order to receive a lower price, based on their willingness or ability to pay. Examples include requiring customers to provide a coupon or commit to a minimum purchase quantity or frequency.

Which of the Following Is NOT an Example of the Hurdle