Coupons and rebates provide discounts to the especially price-sensitive consumers even though they are available to all consumers. Why do only price-sensitive consumers avail these discounts? Price-Sensitive consumers

Question

Quizplus · Accepted Answer

Price-sensitive consumers are more aware of the discounts offered through coupons and rebates and are also more willing to take the time to locate and use them in order to save money. They are more likely to be motivated by price savings than other factors such as convenience, availability, or brand loyalty. Therefore, they are the ones who generally avail of such discounts.

Coupons and Rebates Provide Discounts to the Especially Price-Sensitive Consumers