A strategy to reduce the threat posed by substitutes is to:
A)raise price.
B)increase supply.
C)make it more difficult for substitutes to enter the broad market.
D)help customers understand that they have numerous options.

Question

Quizplus · Accepted Answer

Making it more difficult for substitutes to enter the market can reduce their threat. This can be done through various means such as patents, trademarks, exclusive contracts, government regulations, or high capital investment requirements. Raising price (A) or increasing supply (B) may not be effective strategies in reducing the threat of substitutes. Helping customers understand their options (D) may lead to increased awareness of substitutes and therefore increase their threat.

A Strategy to Reduce the Threat Posed by Substitutes Is