Which of the following statements about product differentiation is FALSE?
A)It can be achieved even when the product is identical to that for sale by other firms.
B)It is charging a lower price than other sellers.
C)It is a key way for a seller to maintain long-term profits.
D)It can be achieved through customer service.

Question

Quizplus · Accepted Answer

Product differentiation means distinguishing a product from its competitors through various means such as quality, design, packaging, branding, marketing, etc. Charging a lower price than other sellers is not product differentiation, but rather a pricing strategy known as price competition.

Which of the Following Statements About Product Differentiation Is FALSE