When advertising increases brand loyalty for your company's brand, then the company's demand curve becomes:

Question

Quizplus · Accepted Answer

When advertising increases brand loyalty, it makes customers less responsive to price changes and thus the demand curve for the company's brand becomes more inelastic. This means that even if the price of the product or service increases, customers may still be willing to buy it because they are loyal to the brand.

When Advertising Increases Brand Loyalty for Your Company's Brand, Then