A company's owner can improve its bargaining power by _____ and _____.
A)cutting costs; reflecting rival situations
B)improving its next best alternative; making the other party aware of it
C)raising market demand; maintaining market share
D)keeping secrets from competition; not sharing information with the other party

Question

Quizplus · Accepted Answer

By improving its next best alternative, the company's owner can show that they have other options if the current negotiation does not go in their favor, increasing their bargaining power. Making the other party aware of this also puts pressure on them to make a better offer.

A Company's Owner Can Improve Its Bargaining Power by _____