In most large cities in the United States (New York, Los Angeles, Chicago, Boston, to name a few), one can stay at a Marriott International in the downtown area, in a suburban community, or near the airport. These Marriott International establishments are examples of product differentiation by:

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of distinguishing a product or service from others in the market. In this case, Marriott International differentiates their hotels based on location, offering options for customers to stay in the downtown area, suburban communities, or near the airport. This allows Marriott to target different types of customers based on their needs and preferences. Therefore, the best choice for the product differentiation of Marriott International is location (B).

In Most Large Cities in the United States (New York