Many customers will walk right past a local neighborhood restaurant that serves coffee with breakfast and go directly to Dunkin' Doughnuts (because America runs on Dunkin'), where they traditionally pay more for a cup of coffee. For these customers, coffee is differentiated by:
A)style.
B)location.
C)quality.
D)type.

Question

Quizplus · Accepted Answer

The customers are willing to pay more for coffee at Dunkin' Donuts, which suggests that they value the quality of their coffee over that of the local restaurant.

Many Customers Will Walk Right Past a Local Neighborhood Restaurant