A seller strives to achieve consistently high quality in all its output so that customers can trust that they will be pleased with the product. Building a reputation for high quality is consistent with a seller trying to _____ through _____ strategy.
A)build a network; an entry deterrence
B)proliferate brands; a supply-side
C)raise switching costs; an entrepreneurial
D)create customer lock-in; a demand-side

Question

Quizplus · Accepted Answer

Creating customer lock-in, or the idea that customers will stick with a particular seller or brand due to high satisfaction and trust, is a demand-side strategy. By focusing on consistently high quality, the seller is seeking to create a loyal customer base that will continue to purchase from them in the long-term. This is aligned with the goal of customer lock-in. Options A, B, and C are not directly related to the idea of building a customer base through high-quality products.

A Seller Strives to Achieve Consistently High Quality in All