In a market, when a company's owner tries to make its product slightly different from the output of other companies so that it is more attractive to buyers, the company is engaged in
A)market fixation.
B)product differentiation.
C)dominant rivalry.
D)rational competition.

Question

Quizplus · Accepted Answer

Product differentiation refers to the process by which a company tries to distinguish its product or service from others in the market to make it more appealing to customers. This is often done by adding unique features, improving quality, or offering better service, among other strategies.

In a Market, When a Company's Owner Tries to Make