When Coca Cola consumption recently decreased, the Coca Cola Company hired a survey firm to determine what was going on. The firm interviewed consumers, who said that rising Coke prices were discouraging them from purchasing Coke. This implies a:
A)movement along the demand curve for Coca Cola.
B)movement along the supply curve for Coca Cola.
C)shift of the demand curve for Coca Cola.
D)shift of the supply curve for Coca Cola.

Question

Quizplus · Accepted Answer

A movement along the demand curve for Coca Cola is implied because the change in quantity demanded is due to a change in the price of Coca Cola itself, not due to changes in external factors that would shift the demand curve.

When Coca Cola Consumption Recently Decreased, the Coca Cola Company