_____ is estimated by asking: "What is the _____ I am willing to pay to get this benefit (or avoid that cost)?"
A)Willingness to pay; least
B)Willingness to pay; most
C)Opportunity cost; least
D)Opportunity cost; most

Question

Quizplus · Accepted Answer

Willingness to pay is a concept used to determine the maximum amount an individual is willing to spend to acquire a good or service or to avoid a cost.

_____ Is Estimated by Asking: "What Is the _____ I

_ Is Estimated by Asking: "What Is the _ I