How does one determine the success of a strategic communication campaign?
A) How big the budget is
B) What human resources you have available
C) The number of media tactics you used
D) Results that can be measured and compared to previous results and research
E) How quickly you can execute it

Question

Quizplus · Accepted Answer

The success of a strategic communication campaign can be determined by the results that can be measured and compared to previous results and research. This includes analyzing metrics such as reach, engagement, and conversions, and comparing them with previous campaigns or industry benchmarks. Budget, resources, and tactics are important factors in the success of a campaign, but they do not determine its success on their own.

How Does One Determine the Success of a Strategic Communication