What is considered the most important ethical principle for strategic communicators?
A) To be loyal to your boss
B) To be honest and trustworthy
C) The ability to promote a brand under any circumstances
D) To not mind lying for a good cause
E) To put your company above your own ethical principles

Question

Quizplus · Accepted Answer

Being honest and trustworthy is considered the most important ethical principle for strategic communicators because it is essential for building and maintaining relationships with stakeholders. Without trust, communication becomes ineffective and the reputation of the organization can suffer. Loyalty to one's boss or company should never outweigh the importance of honesty and integrity. The ability to promote a brand and the willingness to lie for a cause are not ethical principles but rather potential actions that may or may not be ethical depending on the situation.

What Is Considered the Most Important Ethical Principle for Strategic