Which of the following statements is true about Super Bowl advertising?
A) Advertising on the Super Bowl is too expensive and a waste of CE's money.
B) Because Super Bowl advertising reaches more people simultaneously than any other media, all national brands should advertise on the Super Bowl.
C) While Super Bowl advertising is paid media, it also garners a great deal of earned media by simply advertising.
D) To be more effective and efficient, brands are also creating owned, earned and shared media in conjunction with the Super Bowl ads.
E) All of the above.
Correct Answer:
Verified
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