A market researcher asks participants to attend a campus fashion show. At the show, Owen models a pair of Brand A jeans, Noah models a pair of Brand B jeans, and Nate models a pair of Brand C jeans. After each model leaves the stage, the participants rate his attractiveness on a 10-point scale. Which of the following factors could influence the results of the research?
A) the brand of jeans worn by the models
B) the physical attractiveness of the models
C) the order in which the models appeared
D) all of the above

Question

Quizplus · Accepted Answer

All of the factors listed could influence the results of the research. The brand of jeans worn by the models could influence participants' perceptions of quality and style, and could also lead to brand bias. The physical attractiveness of the models could influence participants' ratings, as research has shown that physical appearance is often a factor in attractiveness ratings. The order in which the models appeared could also influence participants' ratings, as the primacy and recency effects suggest that people tend to remember and give more weight to the first and last items in a series.

A Market Researcher Asks Participants to Attend a Campus Fashion