A survey question that asks respondents to rank a group of breakfast cereals from the one they like most to the one they like least uses the ________ level of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

This question uses ordinal level of measurement because it involves ranking the breakfast cereals in order of preference. The rankings have a specific order and the cereal with the highest ranking is not necessarily quantitatively better or worse than the cereal with the next highest ranking.

A Survey Question That Asks Respondents to Rank a Group