When people rate where they stand on a characteristic relative to the average of their group, a ________ has occurred.
A) category anchoring effect
B) social desirability bias
C) reference group effect
D) acquiescence response bias

Question

Quizplus · Accepted Answer

The reference group effect occurs when people rate themselves on a characteristic relative to the average of their group, rather than an objective scale or standard. This can result in inflated ratings if the group has high average scores, or lower ratings if the group has low average scores.

When People Rate Where They Stand on a Characteristic Relative