A ______ is used to decide whether a single behavior is present or absent.
A) unit of analysis
B) coding scheme
C) content map
D) latent variable

Question

Quizplus · Accepted Answer

A unit of analysis refers to the specific object, event or individual being studied. In this case, the unit of analysis is a single behavior, which is either present or absent. Therefore, choice A is the best answer. A coding scheme, content map and latent variable are all used for more complex analyses than a simple decision about the presence or absence of a behavior.

A ______ Is Used to Decide Whether a Single Behavior