As a host of a shopping channel, you should not know too much about the product you're selling so as you talk about it, it will be fresh and exciting to you.

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As a host of a shopping channel, you should have a basic understanding of the product you're selling and its features so that you can effectively communicate those to the audience. However, it's also important to be enthusiastic and engaging in your presentation, which can come across as more genuine if you're not overly rehearsed or scripted.

As a Host of a Shopping Channel, You Should Not