Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials in which people on the street are asked questions designed to generate positive responses about the sponsor's product.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA
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