An advantage of using the broadcast media to run campaign ads is that:

Question

Quizplus · Accepted Answer

Broadcast media such as TV and radio have the ability to reach a large audience efficiently, making it a cost-effective way to disseminate campaign ads to the masses. Specialized targeting can be achieved through other means such as digital media. Option A is incorrect because it refers to specialized targeting, which is not a strong advantage of broadcast media. Option C is also incorrect because running ads on broadcast media can be quite expensive, particularly during peak viewing times. Option D is not a strong advantage because campaign ads typically have a singular message they want to communicate, rather than different messages for different groups of people.

An Advantage of Using the Broadcast Media to Run Campaign