After individuals have made their vote choices, attack ads are more likely to:

Question

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Attack ads are designed to decrease support for the opposing candidate, not necessarily increase support for their own candidate. This can lead to voters feeling disillusioned or frustrated with politics, and therefore less likely to vote at all. This effect is likely to be stronger among individuals who are not strong partisans, as they may be less motivated to vote in the first place.

After Individuals Have Made Their Vote Choices, Attack Ads Are