An important but often overlooked part of a cover letter is a discussion of:

Question

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It is important to explain why you are interested in working for the company you are applying to. This shows that you have done research and are genuinely interested in the position. While it is also important to discuss your professional goals, it may not be the most important thing to mention in a cover letter. Short-term goals may be briefly mentioned, but the focus should be on how you can contribute to the company's goals. Plans to further education can also be mentioned briefly, but may not be relevant to every position.

An Important but Often Overlooked Part of a Cover Letter