The results of salesperson-performance evaluations can be used to identify criteria that can be used to recruit and select salespeople in the future.

Question

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Evaluating the performance of current salespeople can provide valuable information about the skills and traits that are important for success in the role. This information can then be used in the recruitment and selection of future salespeople, to ensure that the organization is hiring individuals who have the best chance of being effective in the position.

The Results of Salesperson-Performance Evaluations Can Be Used to Identify