Research suggests that printed advertising material should

Question

Quizplus · Accepted Answer

The research suggests that printed advertising materials should do all of the above, i.e., provide important information regarding the job, be distinctive and stand out from others through physical representation or the presentation of unusual information, focus on job candidates' needs and interests, and emphasize unique aspects of the job. Doing all of these will increase the chances of attracting potential job candidates and effectively conveying information about the job.

Research Suggests That Printed Advertising Material Should