Personal selling, advertising, sales promotion and publicity comprise what is referred to as

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Personal selling, advertising, sales promotion and publicity are all part of marketing communications strategy, which is the overall plan for communicating the value of a product or service to customers. This strategy includes all forms of communication from advertising to personal sales interactions, and each component works together to communicate a cohesive message to the target audience.

Personal Selling, Advertising, Sales Promotion and Publicity Comprise What Is