The first element of a sales strategy is defining a relationship strategy.
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Q143: One task of salespeople is to identify
Q144: The organizational buying center member who starts
Q145: Each buying role may be performed by
Q146: The members of the buying center are
Q147: Individual buying needs tend to be related
Q149: An account targeting strategy is a determination
Q150: A relationship strategy is a determination of
Q151: A solutions relationship emphasizes solving customer problems.
Q152: A selling strategy is the planned selling
Q153: Matching selling strategies and relationship strategies is
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