This forecasting method provides an opportunity to gain customer feedback about possible problems with the firm's products.
A) Delphi method
B) Salesforce composite
C) Exponential smoothing
D) Survey of buyer intentions
E) Decomposition method

Question

Quizplus · Accepted Answer

Survey of buyer intentions involves directly asking customers about their potential purchasing behavior and preferences, allowing for the identification of any issues or concerns they may have with the firm's products. This feedback can inform the forecasting process and lead to improvements in product design and marketing strategy.

This Forecasting Method Provides an Opportunity to Gain Customer Feedback