Sales potential provides an assessment of overall demand opportunity available to all firms in an industry.
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Q41: A sales forecast will be affected by
Q42: The term forecast is ordinarily used to
Q43: Sales managers are typically most concerned with
Q44: A forecast of market potential is the
Q45: A sales forecast is the best possible
Q47: If a firm changes its plans regarding
Q48: If you are preparing industry sales forecasts
Q49: If you predict a specific level of
Q50: Market forecasts and sales forecasts are most
Q51: Under-forecasting can result in lost sales and
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