_______________ involve the length (number of levels employed in the distribution process) and width (number of firms in each level) of the control used in linking manufactures to consumers.

Question

Quizplus · Accepted Answer

Channel decisions involve the length and width of the distribution process, which refers to the number of levels and firms involved in linking manufacturers to consumers. The other options are not directly related to this concept.

_______________ Involve the Length (Number of Levels Employed in the Distribution