Lack of marketing globalization has been proved detrimental to performance and the same is true for indiscriminate standardization of marketing practices without attention to localization factors.

Question

Quizplus · Accepted Answer

Lack of marketing globalization can limit the reach and success of a company in global markets. However, blindly standardizing marketing practices without considering local cultural, economic, and social factors can lead to ineffective marketing strategies in different regions. Therefore, a balance between globalization and localization is crucial for successful marketing.

Lack of Marketing Globalization Has Been Proved Detrimental to Performance