________________ refers to the congruence of strategic goals set for an alliance between its parent firms.

Question

Quizplus · Accepted Answer

Compatibility of goals refers to the alignment of strategic objectives set by the parent companies in an alliance. If the goals are not aligned, it may lead to conflicts and a lack of commitment to the alliance, which can ultimately result in failure. Complementarity of resources, cooperative culture, and commitment are also important factors in alliance success, but they do not specifically refer to the alignment of strategic goals.

________________ Refers to the Congruence of Strategic Goals Set for an Alliance