Coca Cola's slogan, which is a good international business rule to follow, is
A) think locally and act globally.
B) think regionally and act locally.
C) think globally and act locally.
D) think globally and act globally.

Question

Quizplus · Accepted Answer

Thinking globally allows a business to consider international trends, culture, and preferences, while acting locally shows respect for and understanding of the specific needs of each market. Coca Cola has been successful in many countries by tailoring its marketing and product offerings to fit local tastes and customs while retaining a consistent brand image worldwide.

Coca Cola's Slogan, Which Is a Good International Business Rule