In her 1990 book The Beauty Myth, Naomi Wolf argues

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Naomi Wolf's main argument in The Beauty Myth is that American culture and the beauty industry often work together to create unrealistic standards of beauty that damage women's self-esteem and perpetuate the idea that women's worth is tied to their physical appearance. This argument is centered on the idea that beauty is used as a tool to control and distract women, rather than being an innate desire or interest. While Wolf does acknowledge that men may also be interested in their own physical appearance, her focus is on the ways in which societal norms around beauty impact women specifically.

In Her 1990 Book the Beauty Myth, Naomi Wolf Argues