Some claims makers have influence in society to convince people of the importance of a given issue and attempt to shape and reshape the society's cultural values on an issue-usually by changes in laws and/or social policy. These people are known as

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Moral entrepreneurs are individuals or groups who attempt to influence society's moral and cultural values on a particular issue. They use various strategies to bring attention to an issue and attempt to change public opinion and government policies. They may also work to create new laws or change existing laws to reflect their values. Examples of moral entrepreneurs include activists, advocacy groups, and religious organizations.

Some Claims Makers Have Influence in Society to Convince People