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Some Companies Use a "Balanced Scorecard" to Judge Managers' Performance

Question 28

Multiple Choice

Some companies use a "balanced scorecard" to judge managers' performance. The balanced scorecard includes financial measures as well as measures of customer satisfaction, productivity, and company training and innovation efforts. The use of a balanced scorecard can be seen as


A) A way for management to avoid measurement
B) Window dressing
C) A use of multiple measures to avoid the dysfunctional effects of focusing too much on financial measures
D) A response to government reporting requirements

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